GE Healthcare: European Society of Radiology

This campaign for GE Healthcare and the European Society of Radiology (ECR) highlights the powerful partnership between the two organizations in advancing smart imaging technologies. The design features two interconnected circles, each symbolizing GE and ECR, coming together to form a molecular shape — a visual metaphor for the collaborative innovation in healthcare. The dynamic, modern aesthetic reflects the synergy of this joint effort and underscores the campaign's focus on cutting-edge imaging solutions. The concept was crafted to be versatile, adaptable across multiple channels, while maintaining a clear, cohesive message of partnership and technological advancement in the radiology field.