GE Healthcare BSNTK

At GE Women’s Health Ultrasound, we are committed to creating a Healthier Future for Women. The new campaign headline, “Because she needs to know.” accompanied stories generated from in-depth physician interviews and brought to light woman's healthcare stories. This campaign helped form a consistent, emotionally-resonant message that could be executed across all platforms—including their two large booth installations at ISUOG, as well as print, digital campaign materials and a large scale virtual platform.